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Reel Number: 220469-40
Color: Black and White
Year / Date: 1945,1940s
TC Begins: 04:29:51
TC Ends: 04:31:45
Post-WWII - 1945, USA, Entertainment: Motion Picture Producers & Distributors of America. Sep45 Intertitle: Personalities - Eric Johnston Takes Film Industry Post. 04:29:57 MS Eric Johnston seated at desk as new head of Motion Pictures Producers & Distributors Association of America (MPAA). 04:30:04 CU Johnston speech to camera, SOF: “I have accepted this new post because I want the motion picture to play a dynamic part in building pathways to lasting peace & prosperity. To achieve that objective I have proposed a five point program. First, the formation of a motion picture Institute w/ all elements of management & labor within the industry; a united industry playing together as a team can be the world’s greatest single force to secure peace & prosperity. This is the first time that this form of industrial democracy has ever been brought to an entire industry. Second, a research program by all of the industry to better films, theaters, methods & techniques. Third, a free interchange of pictures amongst all nations so that we may achieve friendship, understanding & goodwill. Fourth, continued self discipline of the industry for the benefit of all of the American people. Fifth, a wider use of films as an adjunct to education in the schools & colleges for the retraining of war veterans & war workers. I view this as a great adventure for adventurous people seeking lasting peace and prosperity.” Post-WW2 Commercial Idealism; 1940s; Capitalism;
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