How To Write Effectively

Titles. 08:53:06 Teenagers in high school recreation room - nerdy boy Jack says (SOF) inefficient lighting in room, all about to prepare poster, announcement & article in school paper advertising fundraising party - rules on blackboard for writing effective copy. Another boy Clive thinks enough done already - shows lighting store brochure, letter from principal giving permission to use profits from party, & invite card - ‘Bright Light Night’ in social room. Alice argues that it needs to be checked. 08:54:24 Jack thinks that despite having enough material re light fixtures, they still need to think about the article’s Audience and Purpose - discusses w/ Clive & Alice. 08:55:21 Busy social room - table tennis / ping pong, arts & crafts, piano - effect of bad lighting w/ girl squinting. Start writing article after considering principles. 04:05:28 08:56:58 Narrator takes over & goes thru principles of effective writing: material - CUs brochures advertising lighting products etc. Audience - students in social room. Purpose - CU Alice holding poster explaining purpose of Bright Light Night party. Editing process - Clive reads out his newspaper story - Alice thinks it’s not interesting enough. 08:58:50 Students reading newspaper outside lockers - decide on snappier wording. Alice shows them her poster designs - decide to change wording slightly to ‘Hey, Gang! Let’s Go! - “Bright Light Night” - Get Your Tickets Here’ as this will obviously attract hordes of ticket buyers. 09:01:46 Students discuss Jack’s home room announcement - CUs his original copy & narrator suggests viewer edits it himself to make it more effective - shots of Bright Light Night party w/ balloons & costumes - before & after shot of dingy social room transformed by proposed new lighting. The End. English Language / Linguistics; Communication Skills; Nerds / Geeks; Salesmanship; 1950s; Educational Films;