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Reel Number: 221712-01
Year / Date: 1950s,1960s
TC Begins: 08:00:04
TC Ends: 08:10:14
Titles Pt. 1 of 2 08:00:07 MS & CU Frank Blair speaking to a camera in television studio: “...America’s most exciting industry, the home building industry....” Introduces Henry Atkinson (?) of Architectural Age (seen on tv monitor; CU in office speaking to camera). 08:00:59 “I’ve been greatly impressed the way home manufacturers have...” Shows stills & film of various styles of modern 1940s & 1950s low suburban houses but without people outside. All shot in blue sky sunny days. 08:02:12 Atkinson at desk shows illustration on poster board of exterior & interior components of prefabricated house...designed & built to be interchangeable one with another.” 08:02:39 Blair, MCU to camera: “...the Egyptian pyramids were built w/ component parts; the stones were finished in a quarry and delivered to the building site. Hannibal carried hut components for his troops...” etc. 08:03:34 Aerial over Lafayette, Indiana National Homes Corporation factory complex w/ narration by Jack Lowell from helicopter. 08:03:51 Montage: forklift moving stack of lumber; into factory w/ men moving cut planks from saw; automatically drilling holes; CU large circular saw cutting off ends of lumber. CU saws. 08:04:35 Men assembling wall in jig or forming table. Overhead trucking shot showing putting sheet rock onto wall panels & automatic nailing machines. Windows & doors automatically cut. 08:05:40 Split screen of conventional building & automatic assembly: “This mass production technique is doing for the American home what Henry Ford did for the American automobile...” 08:06:00 Insulating installed in wall panels on table; covered w/ plywood; window installed in wall & checked. CU union labor label stamp put on panel. 08:07:06 Panels moved by hand hanging from overhead conveyor to loading dock; checked & loaded w/ boxes of interior parts. 08:07:27 Tractor trailers pulling out of factory; CU name on side of trailer & moving along mid-west country road. 08:07:54 CU Frank Blair w/ earphone to ear: “...now to see the way these components go together...we take you to Tom Hadley...portions of this report are on film.” 08:08:14 Six men building crew unloading wall panels from trailer & placing together, nailing, lifting & attaching to foundation. Pre-formed roof trusses placed; roofing sheeting placed. Continued... Post-War Housing; Post-WW2; Post-WWII; Suburbia; 1950s; Prefabrication; Middle Class; Promotional Film; NOTE: Probably made ca 1968 when National Homes began constructing modular houses for US Department of Housing & Urban Development. Any consecutive ten minutes of entire film priced at per reel rate. Entire film charged at 1 1/2 rates.
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