Charles Atlas (Jul46)

Charles Atlas (Jul46) Office of Charles Atlas, 115 East 23rd St, NYC. Reception room & man given literature. Pictures of muscle builder Charles Atlas around office. 14:16:54 Sd. Women typing, addressing letters & envelopes; folding promotional material and stuffing. CU type of automatic typewriter. Sorting mail in background. CU stapling. Sorting mail by countries & states in MCU. 14:19:53 CU Sign on door Mr. Atas. Staged: Atlas talking to two boys & old man who are sitting listening. “Why I read thousands of letters from people seeking health & happiness. Why only the other day a very rich man called me up and said ‘Charlie, I just lost a half a million dollars; I’m going to blow my brains out.’ I said.” end. Takes off shirt. Repeats. “...so I told him to forget it and get to exercising. Let me teach you how to become strong.” Flexes muscles. 14:20:46 Picks up thick telephone directory and struggles to try and tear it in half. Repeats, shows two halves of tlephone book (don’t see actual tearing). Flexes muscles. 14:21:49 Si. Flexes muscles and wide-eyed boy and old man feel and smile. Over-acted. CUs of reaction shots. Pictures of Atlas on wall; some w/ WWII themes. Loving cup; Trophy. Comic book ads. Physical Fitness; Body Building;