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Go to HomepageReel Number: 221322-39
Color: Colour
Sound: SD
Year / Date: 1956
Country:
Location:
TC Begins: 01:22:19
TC Ends: 01:30:38
Duration: 00:08:19
Think of The Future A Halas & Batchelor Cartoon City at night; alarm clock; man in slippers shaving & day dreaming of knighthood. Breakfast, to work rdiing bicycle thru traffic. Assembly line putting doors on cabinets (actually cookers), yawns & imagines himself as blacksmith. Talking clock at 5pm telling him to keep working. Putting up w/ no electric light & limited food. Shown that today’s living is better. 01:27:00 Cross-section of houses w/ various occupants. High-rise. Narrator says that cookers aka stoves take materials, men, methods & relates them to other products in terms of comparitive value: bicycles, furniture, motorscooters, cars, houses. Value of work is interrelated and workers have to be more efficient to increase. Drawings of assembly. Workers & management talking at table; mechanized production of stoves “at prices people can afford w/ better methods.” Cars, houses, food...better life for everyone...future will be better than the past. Produced for the European Productivity Agency of O.E.E.C. Animation; Propaganda; Capitalism; Economics; Post-WWII; European Rebuilding; 1950s Style;