2008 - Brewery, Magic Hat
02:00:00 - 02:03:01 Not usable. Bobbie Lanahan speaking, stand-up in front of kegs; w/ p.r. people into brewery.
02:03:01 Int. HA of floor w/ bottling machine noise. Woman gives history from founding, background noise too loud. Some visuals of floor
02:08:25 Pan over floor from upper viewing platform.
02:09:11 Expansion space under construction; Alan Newman (sp?) in costume.
02:09:45 - 03:10:42 P.R. person; walking POV. Not usable.
02:10:43 Stainless steel tanks, pipes; p.r. woman continues description. Grist mill.
02:11:35 P.R. talking w/ Lanahan in front of door w/ danger sign; gesturng.
02:12:04 Overhead venting, piping; tanks. Stirs to upper level above tanks; Bryan (?) comes up to gives tour. View into large tank where mash entering to be mixed w/ hot water. Another tank partially filled w/ mixing fingers turning. View of sugar water before filling up.
02:17:25 Entering fermentation room. Views of tanks, air system, hoses.
02:19:00 P.R. person re pressurized fermentation room (noise makes unusable).
02:20:13 View of yeast foam in tanks. Empty tank. CU bubbling yeast.
02:21:30 P.R. person w/ bottles on conveyor behind; women walking between tanks. View of room, tanks. 02:23:15 Beer bottling line, bottles to wshing machine.; waste water (?) across floor. Other views; pallets. Overhead fan. GOOD scattered shots of bottling line; man folding boxes. Labeled boxes down conveyor.
02:28:34 Kegs filled upside down. Stacks of shrink wrapped pallets of kegs & cases.
02:30:12 - 03:30:36 not usable.
02:30:36 Alan Newman in front of Magic Hat logo & bright pipes. Talks about Vermont NOT being promoted because so little space on label, rather marketing by humor, irreverance & odd-take on how they see the world. Talks about problem of age 21 as beginning drinking age & binge drinking; problems of bottle deposit now that single source waste stream has become possible. His involvement w/ National Trade group; licensed distribution & three-tier system that locks them into distributor forever; small brewers exemption on part of tax; what is a craft brewer vs craft beers.
02:43:30 Alan gives permission on camera.
02:43:44 Orly & p.r. women walking thru plant on tour. Orly pointing; watching bottles on conveyor.
02:45:47 Shot of bottles on table into bottling conveyor. GOOD.
02:46:48 Finished bottles into cartons & out of machine; several angles. GOOD.
02:48:03 CU capped bottles on conveyor belt turning; boxed. GOOD.
02:48:41 P.R. women giving permissions.
Micro-Brewery; Process; Entrepreneurship; Marketing; Brewing; Small Business; Local Industry; Regional;
2000’s
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2008 - Brewery, Magic Hat 02:00:00 - 02:03:01 Not usable. Bobbie Lanahan speaking, stand-up in front of kegs; w/ p.r. people into brewery. 02:03:01 Int. HA of floor w/ bottling machine noise. Woman gives history from founding, background noise too loud. Some visuals of floor 02:08:25 Pan over floor from upper viewing platform. 02:09:11 Expansion space under construction; Alan Newman (sp?) in costume. 02:09:45 - 03:10:42 P.R. person; walking POV. Not usable. 02:10:43 Stainless steel tanks, pipes; p.r. woman continues description. Grist mill. 02:11:35 P.R. talking w/ Lanahan in front of door w/ danger sign; gesturng. 02:12:04 Overhead venting, piping; tanks. Stirs to upper level above tanks; Bryan (?) comes up to gives tour. View into large tank where mash entering to be mixed w/ hot water. Another tank partially filled w/ mixing fingers turning. View of sugar water before filling up. 02:17:25 Entering fermentation room. Views of tanks, air system, hoses. 02:19:00 P.R. person re pressurized fermentation room (noise makes unusable). 02:20:13 View of yeast foam in tanks. Empty tank. CU bubbling yeast. 02:21:30 P.R. person w/ bottles on conveyor behind; women walking between tanks. View of room, tanks. 02:23:15 Beer bottling line, bottles to wshing machine.; waste water (?) across floor. Other views; pallets. Overhead fan. GOOD scattered shots of bottling line; man folding boxes. Labeled boxes down conveyor. 02:28:34 Kegs filled upside down. Stacks of shrink wrapped pallets of kegs & cases. 02:30:12 - 03:30:36 not usable. 02:30:36 Alan Newman in front of Magic Hat logo & bright pipes. Talks about Vermont NOT being promoted because so little space on label, rather marketing by humor, irreverance & odd-take on how they see the world. Talks about problem of age 21 as beginning drinking age & binge drinking; problems of bottle deposit now that single source waste stream has become possible. His involvement w/ National Trade group; licensed distribution & three-tier system that locks them into distributor forever; small brewers exemption on part of tax; what is a craft brewer vs craft beers. 02:43:30 Alan gives permission on camera. 02:43:44 Orly & p.r. women walking thru plant on tour. Orly pointing; watching bottles on conveyor. 02:45:47 Shot of bottles on table into bottling conveyor. GOOD. 02:46:48 Finished bottles into cartons & out of machine; several angles. GOOD. 02:48:03 CU capped bottles on conveyor belt turning; boxed. GOOD. 02:48:41 P.R. women giving permissions. Micro-Brewery; Process; Entrepreneurship; Marketing; Brewing; Small Business; Local Industry; Regional; 2000’s